Patagonik Consulting

When done right, Pricing & Packaging is the most effective driver of durable EBITDA growth

We are seasoned executives and practitioners with 15 years of experience and a proven track-record of delivering hundreds of $MM in growth for dozens of SaaS products across different verticals, segments and maturity stages.

We partner with PE firms and their PortCo’s in different stages of their investment lifecycle to provide battle-tested insights, validate critical assumptions and co-create pricing & packaging strategies that directly map to EBITDA growth.

PE firms choose us because we have done the work to change a SaaS company’s pricing & packaging strategy, we have led through multiple implementations and have measured and owned the outcomes.

SERVICES

Due Dilligence Stage

When assessing a target‘s performance, it is critical for PE firms to understand to what extent the company has leveraged sophisticated pricing & packaging strategies, as well as diagnose if the building blocks are there for future implementation.

Value Creation Stage

Due Dilligence Stage

Well implemented pricing & packaging changes can supercharge a SaaS company’s EBITDA growth trajectory in a short period of time. Poorly executed ones cannot only hamper growth, but result in accelerated churn and major damage to brand reputation.

We provide PE firms fast and accurate input on where pricing stands vs competitors, if pricing & packaging has been an inhibitor or accelerator of growth, if account distribution by package falls under benchmarks, if expansion levers have been under or overutilized, and if the billing infrastructure will enable future changes.

Engagements typically last 2-4 weeks

We partner with PE firms and PortCo’s management teams to plan and model the impact of tailored pricing & packaging changes, including pricing changes, new packaging (including tiers, add-ons and multi-product), new monetization levers (fencing, limiters and usage-based), account migration & comms, and implementation of new billing infrastructure.

Projects typically last 2-4 months